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Underwear packed with smart patent-pending technology

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Crossfly has been a vision of a small team of sporting product professionals from the UK and America. Together, we have acquired decades of experience working in the Sports industry for global brands within Marketing and Product Innovation.  After a few false starts, some legal issues, a eureka moment, and a global Pandemic Crossfly was finally ready to get going. 

Our Brand Vision

To create a quality lifestyle brand, world famous for producing “go to, must have” products.

Our Brand DNA: Mission

At Crossfly, every product must serve a purpose, and be better than the last. Our aim is to produce quality products that have the X factor in hope they become your new “go to” favourites – that you look for first everyday – and that you swear about when they are stuck in the laundry. And so, every Crossfly product launched needs to have the ability to not only succeed, but to smash it

Fun

We don’t take ourselves too seriously


honest

Each product has to be better than the last


care

We are mindful of the Planet


innovative

Better designs and new technologies that make life easier


adventurous

Our consumers aren't afraid to try new things

what our customers say

“I had a shoot with the amazing Crossfly team. I have to say the boxers are literally the best underwear I’ve ever worn for Maximum comfort. Now I get so frustrated when they are in the wash."

Ismael Camara 

"I was first introduced to this brand on the shoot. These are the best boxers I’ve ever worn. The Pro 7” are like a second skin and great for working out. They’re a fantastic fit and the best feeling, most comfortable underwear I have ever worn."

Davide Infantino

Crossfly has been a vision of a small team of sporting product professionals from the UK and America. Together, we have acquired decades of experience working in the Sports industry for global brands within Marketing and Product Innovation. After a few false starts, some legal issues, a eureka moment, and a global Pandemic Crossfly was finally ready to get going.


WE'VE RAISED THE BAR and deliver the most comfortable underwear and socks you will ever wear; packed with patent pending technologies and features that offer ultimate comfort whatever you're doing. GAME. CHANGED.

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