WE'VE RAISED THE BAR and deliver the most comfortable underwear and socks you will ever wear. Crossfly products are packed with patent pending technologies and features that make your everyday life better and more practical. So, get ready for better comfort and never look back again – life's too short for uncomfortable underwear and socks!


The comfort, the style and the cradling of your gentleman sausage and his mates are not done any justice until you wear them. I’m a fella that’s sceptical of anything that’s not basically made of hessian and does nothing but cover the boys up while they’re in my jeans. These are smooth, fit really well and above all else for the guy that’s still interested in being attractive, looking good.. Pouches are not just for kangaroos!! Buy them, wear them and FEEL them.

– Wayne P, 13 Mar 2024


Better materials and engineering mean that our products last longer. It’s as simple as that. Take our IKON boxers as an example, they will survive and still thrive 100+ washes. That's more than double our closest average competitor!

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  • Technologies that matter

    Patented features that focus on elevating comfort.

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X-Fly Easy Access Technology

Introducing a revolutionary new way to wear underwear - Crossfly Men’s Underwear. Our patented X-Fly technology provides easy access when you need it most. This makes it the perfect choice for those who want comfort without compromising on style. The X-Fly allows you to easily and quickly answer nature's call wherever you are should you need to.

Sustainable Modal Material

Our Premium Men’s Underwear is designed with you in mind. Each pair of the Everyday series underwear is made from sustainable Modal material. This material is used within our comfortable men's underwear as it ensures ultimate comfort and breathability whilst being eco-friendly.

The soft and lightweight material is perfect for all-day wear making Crossfly underwear the best underwear for men. It keeps you cool and dry on busy days and gives support where you need it most. The Modal material is also environmentally friendly as well as comfortable. This allows you to reduce your impact on the planet whilst ensuring maximum comfort with premium men's underwear.

ZeroFold360 Waistband and Coccoon

When it comes to the most comfortable underwear for men, look no further than Crossfly. The design and material are very comfortable, and the ZeroFold360 waistband and Coccoon support add practicality and improve comfort. The ZeroFold360 waistband is made with a premium fabric that hugs your body. The brushed finish inside gives you the comfort and quality you would expect from premium men's underwear.

Trust that you’ll get maximum comfort as it moves with you and never rolls or folds, while the Coccoon provides skin on skin separation and prevent chafing on even the most action-packed day. Our Crossfly Premium Men’s Underwear is the perfect choice for those looking for ultimate comfort and support.

Get started shopping for a new pair of men's underwear, today!