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Our Founder in the Press

  • 1 min read

Duncan Patmore has created the X-Fly

Read this short interview with Duncan, Founder of Crossfly, in the Independent online - (published February 20, 2022. Written by Grace Gausden)
It has taken 3.5 years to get to the launch date and Crossfly has 3 key styles: IKON , IKON X and PRO in their underwear category. Each product is only launched if they have the ability to "Smash it". 
Duncan Patmore, Founder of Crossfly, Inews

Q: Where did the idea come from?

A: “Over a period of time visiting the USA on business I became aware of a whole new premium level of men’s underwear that I didn’t know existed. I set about reinventing the Y-front, whilst at the same time taking the underwear technology I had experienced in the USA to another level.”

Crossfly has been a vision of a small team of sporting product professionals from the UK and America. Together, we have acquired decades of experience working in the Sports industry for global brands within Marketing and Product Innovation. After a few false starts, some legal issues, a eureka moment, and a global Pandemic Crossfly was finally ready to get going.


WE'VE RAISED THE BAR and deliver the most comfortable underwear and socks you will ever wear; packed with patent pending technologies and features that offer ultimate comfort whatever you're doing. GAME. CHANGED.

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