Duncan Patmore has created the X-Fly
![Duncan Patmore, Founder of Crossfly, Inews](https://cdn.shopify.com/s/files/1/0504/2284/1537/files/INews-Crossfly_600x600.png?v=1647268611)
Q: Where did the idea come from?
A: “Over a period of time visiting the USA on business I became aware of a whole new premium level of men’s underwear that I didn’t know existed. I set about reinventing the Y-front, whilst at the same time taking the underwear technology I had experienced in the USA to another level.”